Beats and Bites Festival

"Beats and Bites" is a pitch for end-of-the-year celebration at Portland State University that honors the hard work and achievements of students and faculty alike. The event brings the PSU community together to enjoy a vibrant mix of local food and music. The visual identity reflects this spirit of joyful release through bold, saturated colors and energetic design elements inspired by the heat and chaos of summer—capturing the uninhibited energy of the season and the celebratory nature of the event. The logotype is bold and rhythmic, drawing inspiration from the visual language of audio equalizer bars. Its variable states reflect movement and energy, capturing the pulse of live music. This dynamic flexibility allows the identity to adapt seamlessly across digital platforms, bringing motion and excitement to every touchpoint.